Brevo Review

Overview

Brevo (formerly Sendinblue) is a comprehensive digital marketing platform that combines email marketing, SMS, chat, CRM, and marketing automation at prices that significantly undercut the competition. With a unique pricing model based on emails sent (not contacts stored), Brevo offers exceptional value for businesses with large contact lists.

Key Features

Brevo includes email marketing with a drag-and-drop builder, SMS marketing, WhatsApp campaigns, marketing automation workflows, transactional email and SMS, a built-in CRM, landing pages, signup forms, Facebook Ads integration, and live chat. The Send Time Optimization feature uses machine learning to send emails when recipients are most likely to engage.

Ease of Use

Brevo’s interface is modern and well-organized. The email builder is intuitive, and the automation workflow builder uses a clear visual approach. Setup is straightforward, though the breadth of features (email, SMS, chat, CRM) means there is more to explore than a pure email tool.

Pricing

Brevo’s free plan includes 300 emails/day with unlimited contacts. Starter begins at $25/month for 20,000 emails. Business at $65/month adds automation and advanced features. Enterprise offers custom pricing. The contact-unlimited model is a major cost advantage.

Customer Support

Free and Starter plans include email support. Business adds phone support. The knowledge base is comprehensive, and the Brevo Academy offers free marketing courses. Response times are generally fast.

Who Should Use Brevo

Brevo is ideal for small businesses that want multi-channel marketing (email + SMS + chat) at an affordable price, and businesses with large contact lists that want to avoid per-contact pricing.